Marketing Specialist with focus on digital marketing
Digital Marketing and Website Management:
- Bring experience in managing and executing projects for B2B website development and support, ensuring a seamless user experience
- Manage website content, including posting news, adding/removing banners, and general content maintenance to keep the website dynamic and informative
- Use website analytics tools (e.g. Google Analytics) to track performance, understand user behavior, and make strategy adjustments
- Design and launch advertising campaigns, monitoring and analyzing metrics for LinkedIn and Google Ads to optimize outreach and impact
Content Creation and Social Media Management:
Develop, review, and curate engaging content across various digital platforms, with a focus on running effective social media campaigns on LinkedIn and other channels to increase brand visibility and engagement.
Event Management:
Support in organizing both physical and virtual events.
Support:
All these activities are to be carried out in close collaboration with the Marketing Manager DACH and support from external agencies